Friday 22 October 2010

The Design Process

Practice

I admire Andy Warhol's style of work, i love the variety of use of bright eye catching colours. One of my favourite pieces by Andy Warhol is his painting of Marilyn Monroe. 
His choice of colours for the paitings refer to the popular culture of that time, this also helped him to experiment with different techniques such as silkscreen printing, which is a popular technique for mass production.


The Marilyn canvases were early examples of Warhol's use of silkscreen printing, this was a method that he experimented with.

"In August 62 I started doing silkscreens. I wanted something stronger that gave more of an assembly line effect. With silkscreening you pick a photograph, blow it up, transfer it in glue onto silk, and then roll ink across it so the ink goes through the silk but not through the glue. That way you get the same image, slightly different each time. It was all so simple quick and chancy. I was thrilled with it. When Marilyn Monroe happened to die that month, I got the idea to make screens of her beautiful face the first Marilyns."

Matteo Bertolio


“I love photography that is graphically clean and that sends an essential message. I think elegance and an esthetic eye are the dominating elements in my work."

Matteo Bertolio created this piece of work from inspiration off Andy Warhol's - Marilyn Monroe.
He used this image for a magazine front cover 'Tank'.
The intention of the use of bright colours is to appeal to the reader more, to stand out and be eye catching. 
Although this is almost a clone of Warhol's piece it still inspires me because of the use of colour as it is so bright and eye catching. 

Legibility

I think this 'ok' magazine cover is a good example of a legible cover. The main news of this magazine is obviously about Britney and as soon as i looked at this, straight away i was drawn to the bold yellow writing with a picture of her face above. I think the text underneath which is in white would be more legible if it had a darker background maybe, however it can still quite easily be read.

The bright colours on the magazine make it more appealing to the reader and more eye catching, where as the example of another magazine below 'Harmonie' is quite dull and plain. 


I believe it depends on what type of audience your trying to communicate with wether you have a bright page or a more 'chilled out' page. Before i even read 'rockprogressif' i figured this style of magazine, for example the background, colour, typeface, image of the men, one who has long hair was to be aimed at an audience who liked rock music. For both of these magazines i think the typeface and typesize that has been chosen fits perfect for each targeted audience.

Bibliography



OK and Harmonie magazine - www.google.co.uk/images (magazine front covers)

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